We are a collective of like-minded creatives & strategists. We design sensory experiments to explore possible futures.


Our Approach

Through an interdisciplinary practice in design, art and research, we conduct social experiments through the creation of sensory experiences. Our work applies a human-centred design approach to use these experiences as a way to gain valuable insights into human behaviour, psychology and engagement. We work with companies, brands and cultural institutions to create experiential experiments that provide the information and tools to help better design our future.


We use service design methodologies to explore new directions and emerging potentials, staying on the pulse of global trends, forecasts, emerging technologies, research and design.

– Industry Insights

– Future Forecasts

– Strategic Planning

– Service Design Research

Creative Practice

We design and curate experimental activations and installations that integrate culture, art and design to foster human connection and provide multi-sensory immersive experiences. 

– Conceptual Ideation

– Art & Design Experimentation

– Creative Direction

– Spatial / Experiential Design

– Artistic Direction & Curation


Applying principles of social research methodology, we use these immersive experiences to conduct experimental analysis of the audience as they engage and interact with the work.

– Observations

– User Testing

– Customer Experience

– Surveys

– Data Collection

Future Insights

We use strategic techniques to provide real-time insights on human psychology, engagement and behaviour in relation to the activation and installation theme. These insights are used to provide solutions to better inform future design and human experience.

– Summaries & reflections

– Tailored insights

– User experience mapping

– Refined business strategies


Who We Work With 



We provide playgrounds for business to better understand their customers so they can deliver more enriching and satisfying experiences, products and services.

– Brands

– Retailers

– Place-makers


Public Sector

We create public art and cultural experiences that simultaneously provide insights to inform future public design and services whilst providing entertainment and cultural enrichment.

– Art & Cultural Institutions

– State & Local Governing Bodies

– City Events & Programs


As our world and experience of reality becomes increasingly digitalised, people crave physical experiences more than ever. Physical experiences that can be both culturally enriching and entertaining are the commodity of the future. 

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